Drawing on our Social & Relationship Capital

We recognise our obligations as a responsible member of the communities in which we operate, and we seek to ensure that the interests of these communities are represented within Pacific Basin and vice versa. Our engagement in and contributions to these communities takes a number of forms, in an effort to support their – and our – longer-term sustainability.

We achieve this by:

  • Maintaining regular engagement with stakeholders and organisations connected to the shipping industry and the places and jurisdictions in which we operate;
  • Ensuring we comply with the laws and regulations of the jurisdictions in which we operate;
  • Being mindful of the implications of our business activities on our communities and stakeholders;
  • Supporting through activities and donating financially to the most deserving communities and causes most closely connected to our business – in particular seafarer welfare; and
  • Supporting and sponsoring our employees who get involved in the communities in which they and Pacific Basin are active or reside, and who participate in groups and associations related to aspects of the shipping industry

Our Main Communities:

  • the seafarer community
  • Hong Kong – our headquarters and flag state
  • the shipping industry
  • the ports where our ships trade
  • the marine environment and the communities dependent on it


Pacific Basin continues to donate to and be actively involved in good causes, the majority of which relate to seafarer causes and other staff-driven initiatives.

The Seafarer Community

  • Our Human Resources Director is an Asian Ambassador of the Sailors’ Society – an organisation we support because of our particular interest in the welfare of seafarers and their dependents globally. Through this role, we promote regionally the need to support the welfare of seafarers whose lives at sea are not easy and who give so much to the business of shipping.
  • In 2015, our charitable donations and sponsorship amounted to over US$71,000, including donations to the Sailors’ Society and the Mission to Seafarers.
  • We were main sponsors of the Sailors’ Society Hong Kong dinner, which, despite the downturn in the maritime sector, raised over US$125,000 for seafarers in need around the world.
  • Our staff raised funds for seafarer causes through sponsored physical challenges such as (i) climbing Mount Kinabalu, (ii) trekking the Hong Kong Trail, and (iii) solo kite-surfing over 1,000km up the East African coast to raise awareness of the root causes of piracy in the Indian Ocean.
  • Funding other good causes, a Pacific Basin team completed the mountainous 100km Oxfam Trailwalker trek for the thirteenth consecutive year in aid of Oxfam’s poverty alleviation programmes and one staff member ran the New York Marathon to raise money for autism.

“Our sponsors’ long-term support is crucial to sustaining our welfare output. And continuation of these crucial alliances and the industry’s recognition of seafarers’ need for our welfare work is fundamental to being able to sustain our free provision of services.”

The Sailors' Society

The Shipping Industry

  • Pacific Basin and its senior management ensure our regular engagement with the shipping industry and relevant governmental and regulatory bodies through membership of appropriate industry organisations such as shipowners’ associations. Our senior management assumed one new notable shipping association positions in recent months: our Human Resources Director was elected Vice Chairman of the Maritime Education and Training Sub Committee of the Hong Kong Shipowners Association.
Sustainability > CSR > Community

Summary of memberships and committee positions we have with industry organisations through which we take an active role in discussion on legislative, regulatory and operational changes that affect our industry

Our Hong Kong Community

  • Hong Kong Maritime Museum (HKMM) – We have been supporters of HKMM since its establishment in 2003 and we are inaugural partners under the museum’s CSR Partner Programme which matches the museum’s programmes and initiatives with our shipping and Hong Kong community-focused social responsibility priorities.

    Public and education programming expanded further in 2015, reaching almost 95,000 visitors (including 23% more students) to the museum’s permanent galleries. In addition to showing its permanent collections, the museum arranges special presentations and events, and its most notable special exhibitions in 2015 included “Mapping Ming China’s Maritime World – The Selden Map and other Treasures from the University of Oxford” and “Made in Hong Kong: Our City, Our Stories”.

    In early 2016, HKMM installed a state-of-the-art bridge simulator. We occasionally turn to the museum and its exhibits for tools that enhance the quality of training of our young staff.
  • Maritime Awareness Week – Our young staff gave seminars and lectures to school and university students during Hong Kong's “Maritime Awareness Week” to generate enthusiasm amongst young Hongkongers for shipping as a worthwhile career. We also regularly recruit interns from Hong Kong's Vocational Training Centre, some of whom transition into full-time employees.
  • Pacific Basin Soccer Sixes – In June, we hosted the fourth instalment of the Pacific Basin Soccer Sixes intercompany football tournament in which Hong Kong’s shipping and related services companies fielded 16 teams in friendly competition. Pacific Basin was very proud to have been crowned champions for a second year while also facilitating this increasingly popular sporting event for the Hong Kong shipping hub.
  • Student Scholarships – In 2015, we funded two more scholarships at Hong Kong Polytechnic University where three students are currently pursuing a bachelor’s degree in International Shipping and Transport Logistics under our sponsorship. The first two recipients of our scholarship now work at Pacific Basin and the fourth is on track to join Pacific Basin’s fleet.
  • Hong Kong Emission Control – The voluntary Fair Winds Charter which we signed up to in 2013 resulted in new Hong Kong regulation, effective 1 July 2015, requiring ocean-going vessels to switch to clean marine fuel with sulphur content not exceeding 0.5 per cent while at berth in Hong Kong. This is expected to result in reduced air pollution in the city. It is hoped the Hong Kong legislation will lead to uniform standards across the rest of the Pearl River Delta region for the sake of regional air quality and to create an even playing field for Hong Kong and other southern Chinese ports.

Ports Where our Ships Trade

  • In 2015 our ships called at 709 ports across 97 countries.
  • Our crew and ships are considered ambassadors for Pacific Basin wherever they sail, so we inspire them to:
    • strictly abide by requirements under applicable environmental law so as to minimise our impact on the cities, towns, ports and shorelines we visit;
    • show skillful seamanship and act professionally in the way they conduct their ships’ business;
    • be respectful law-abiding visitors, to show warm hospitality towards visitors on board, and to be in every way becoming of Pacific Basin personnel; and
    • establish and maintain good relations with port authorities, agents and other stakeholders in the places we visit.

One measure of our success in this area is the feedback we get from stevedores, port operators and other stakeholders in the ports we call. Here are three examples of messages of appreciation we received in 2015:

My Annual Report

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